H.R. 9371 is a proposed bill that aims to mandate companies to disclose when they are using personalized algorithmic pricing strategies. This means that if a business adjusts its prices based on individual customer data or behavior, it must inform consumers about this practice. The bill seeks to promote transparency in pricing to help consumers understand how their data may influence the prices they see.
Supporters of H.R. 9371 have praised the bill for enhancing consumer transparency and protecting individuals from potentially unfair pricing practices. Advocates argue that by requiring companies to disclose the use of algorithmic pricing, consumers will be better informed and can make more educated purchasing decisions, ultimately fostering trust in the marketplace.
Critics of H.R. 9371 express concerns that the bill could impose excessive regulatory burdens on businesses, particularly small enterprises that may struggle to comply with disclosure requirements. Some argue that the legislation could stifle innovation in pricing strategies and lead to less competitive markets, ultimately harming consumers rather than helping them.
The analysis of H.R. 9371, which focuses on the disclosure of personalized algorithmic pricing, reveals no direct industry overlaps between the sponsor Suhas Subramanyam's top donor industries and the bill's subject matter. The top donors primarily come from sectors such as healthcare and technology, which do not directly pertain to the regulation of algorithmic pricing. While there is lobbying activity in the policy area, the amounts from these entities do not suggest a significant financial influence that could create a conflict of interest regarding the bill's intent. For instance, OSF Healthcare System contributed $60,000, but their interests do not align with the specifics of algorithmic pricing disclosure. Therefore, the risk of conflict is assessed as low.
Organizations that lobbied on issues related to this bill's policy area.
| Client | Lobbying Firm | Amount |
|---|---|---|
| OSF HEALTHCARE SYSTEM | OSF HEALTHCARE SYSTEM | $60,000 |
| EGAN-JONES RATINGS COMPANY | INVARIANT LLC | $50,000 |
| GRADIUM MEGA COIN | HARTWELL CAPITOL CONSULTING | $50,000 |
| DRAI HEALTH | HARTWELL CAPITOL CONSULTING | $50,000 |
| VALTHOS INC. | INVARIANT LLC | $40,000 |
| SANDY BAY PARTNERS, LLC | GRACE BAY STRATEGIES, LLC | $20,000 |
| ORGANOGENESIS | DONOVAN STRATEGIES LLC | $15,000 |
| ANTENNA RESEARCH ASSOCIATES | DONOVAN STRATEGIES LLC | $15,000 |
| NETSCOUT | DONOVAN STRATEGIES LLC | $10,000 |
| ALLLIANCE OF MARINE MAMMAL PARKS AND AQUARIUMS | MEA STRATEGIES LLC | undisclosed |
| REGIONAL FISHERIES ENHANCEMENT GROUP COALITION | ALL OF THE ABOVE CONSULTING, LLC | undisclosed |
| JACKSON WALKER LLP ON BEHALF OF SAN MIGUEL ELECTRIC COOPERATIVE, INC. | INVARIANT LLC | undisclosed |
| ANTHEIA | INVARIANT LLC | undisclosed |
| RAILROAD INVESTIGATION PROJECT GROUP | EAGLE 1 RESOURCES, LCC | undisclosed |
| EAGLE 1 RESOURCES, LCC | EAGLE 1 RESOURCES, LCC | undisclosed |
Source: Senate Lobbying Disclosure Act (LDA) filings, 2026
Top industries funding Suhas Subramanyam, ranked by total contributions.
Source: OpenSecrets.org (Center for Responsive Politics)
