Surveillance pricing.

CA AB2564 aims to enhance consumer protection by regulating how businesses use surveillance pricing. This means that companies will need to be transparent about how they set prices based on consumer data collected through surveillance. The bill seeks to ensure that consumers are informed and protected from unfair pricing practices.

Supporters of CA AB2564 would highlight it as a crucial step toward safeguarding consumer rights in an increasingly digital marketplace. They would argue that the bill promotes fairness by ensuring that consumers are aware of how their data influences pricing, ultimately fostering trust between consumers and businesses.

Critics of CA AB2564 might argue that the bill could impose unnecessary regulations on businesses, potentially stifling innovation and complicating pricing strategies. They may also express concerns that the bill's requirements could lead to increased costs for consumers as businesses adjust to comply with the new rules.

Source: LegiScan roll call vote data.