California Consumer Privacy Act of 2018: opt-out preference signal.

CA AB566 adds a new section to California's Civil Code that allows consumers to signal their preference to opt-out of data selling. This means that businesses must recognize and respect these signals when consumers choose not to have their personal information sold. The bill aims to enhance consumer privacy rights under the California Consumer Privacy Act of 2018.

Supporters of CA AB566 argue that this bill strengthens consumer privacy by giving individuals greater control over their personal information. They believe it empowers consumers to make informed choices about their data and holds businesses accountable for respecting those choices. This legislation is seen as a significant step forward in protecting consumer rights in the digital age.

Critics of CA AB566 contend that the bill may create confusion for businesses trying to comply with privacy regulations. They argue that the opt-out preference signal could lead to unintended consequences, such as limiting the ability of companies to effectively market their products. Some also worry that the legislation might not significantly improve consumer privacy as intended.