Artificial intelligence technology.

California Senate Bill 11 (SB11) aimed to regulate the use of artificial intelligence (AI) technologies, particularly focusing on digital replicas. The bill required developers of AI tools capable of creating digital replicas to provide clear consumer warnings about the potential legal consequences of unauthorized use. Specifically, it mandated that these warnings be prominently displayed on all relevant pages and included in the terms and conditions. Non-compliance could result in civil penalties of up to $10,000 per day. The bill also clarified that the crime of false impersonation includes using digital replicas to impersonate someone else. However, the bill exempted digital replicas used solely within video games that are not distributed outside the game. Despite passing both legislative chambers unanimously, Governor Gavin Newsom vetoed the bill on October 13, 2025, and the veto was sustained on March 2, 2026.

While specific media coverage of SB11 is limited, the bill's focus on consumer protection and legal clarity regarding AI-generated digital replicas was likely viewed positively by advocates for responsible AI development. The bill's provisions aimed to prevent misuse of AI technologies and protect individuals from unauthorized digital impersonation, aligning with broader efforts to establish ethical guidelines in the rapidly evolving AI landscape.

Although direct media critiques of SB11 are scarce, potential concerns may have included the bill's impact on innovation and the AI industry's growth. Critics might have argued that the stringent requirements and substantial penalties could stifle technological advancement and place undue burdens on developers. Additionally, the exemption for video game applications might have been seen as inconsistent, potentially creating loopholes in the legislation.

Source: LegiScan roll call vote data.