Privacy: use of a person’s name, voice, signature, photograph, or likeness: injunctive relief.

California SB683 updates privacy laws to give individuals more control over how their name, voice, signature, photograph, or likeness is used by others. It allows people to seek legal action if their personal attributes are used without permission. This aims to protect individuals from unauthorized exploitation of their identity.

Supporters of SB683 argue that the bill strengthens personal privacy rights and empowers individuals to protect their identities in an increasingly digital world. They believe it is a necessary step to prevent misuse of personal attributes and to uphold individual autonomy.

Critics of SB683 may argue that the bill could lead to excessive litigation and hinder creative expression, particularly in industries like entertainment and advertising. They might express concerns that it could create confusion over what constitutes unauthorized use, potentially stifling innovation.

Source: LegiScan roll call vote data.