Regulating provenance regarding artificial intelligence

The Massachusetts bill H90 regulates how information about artificial intelligence (AI)-generated content is tracked and provided. It requires companies that create AI tools to include information about the origin and modifications of AI-generated content, referred to as 'Provenance Data'. This data must show whether content is AI-generated and identify the AI tool used. The bill mandates that platforms like social media and search engines retain and display this data. Capture devices like phones and cameras must also support this data inclusion.

Supporters argue that H90 increases transparency and accountability for AI-generated content. By requiring clear labeling and tracking of AI-generated media, the bill helps users understand the origins of the content they consume. It strengthens consumer trust and protects against misinformation by ensuring that AI-generated material is clearly distinguished from human-created content.

Critics of H90 might contend that it imposes burdensome requirements on AI providers and platforms, potentially stifling innovation. The need for compliance with provenance data standards could incur significant costs and technical challenges. Additionally, concerns about privacy and the feasibility of enforcing these rules on all devices and platforms may present practical hurdles.