Requires any person or entity, whether located within the state or sending physical or electronic mail to a person within the state, sending an unsolicited private government-related registration service communication that mentions any fees, renewal charges, requests for payment, or requests to enter into a contract, shall include a notice that is reasonably calculated to apprise the recipient that they are not a government entity or affiliated with one and the recipient is not required to pay or enter into any agreement with them.

New York Assembly Bill A00377, introduced on January 8, 2025, aims to protect consumers from misleading solicitations that appear to be from government agencies. The bill requires any person or entity, whether located within the state or sending physical or electronic mail to a person within the state, sending an unsolicited private government-related registration service communication that mentions any fees, renewal charges, requests for payment, or requests to enter into a contract, to include a notice that is reasonably calculated to apprise the recipient that they are not a government entity or affiliated with one and the recipient is not required to pay or enter into any agreement with them. The bill was referred to the Assembly Consumer Affairs and Protection Committee on January 8, 2025, but did not progress further and died in committee.

Positive media analysis is being generated.

Although there is no direct media criticism of Bill A00377, opponents might argue that the bill could impose additional regulatory burdens on businesses, particularly those offering legitimate services that require clear communication about fees and contracts. They may contend that existing laws already address deceptive practices, making additional legislation unnecessary.