Provides for the promotion of local small businesses listed on the registry of historic businesses as part of the "I Love NY" brand.

New York State Assembly Bill A00432, signed into law on February 14, 2025, mandates the promotion of local small businesses listed on the state's registry of historic businesses through the 'I Love NY' brand. This initiative aims to boost the visibility and patronage of these historic establishments by integrating them into the state's well-known tourism and marketing campaigns.

The bill received unanimous support in both the Assembly and the Senate, indicating strong bipartisan approval. This suggests that legislators and stakeholders view the promotion of historic small businesses as a beneficial move for local economies and cultural preservation.

While the bill passed without opposition, potential concerns could include the effectiveness of the 'I Love NY' brand in driving significant traffic to these businesses and whether the promotion efforts will be equitably distributed among all listed historic businesses.