Creates the "I love NY outdoors" program; such program shall require the commissioner of economic development to develop a marketing strategy that would promote New York as a premiere destination for hunting and fishing; appropriates $2,500,000 therefor.

The 'I Love NY Outdoors' program is a proposed initiative that directs the Commissioner of Economic Development, in collaboration with the Department of Environmental Conservation, to create a marketing strategy promoting New York as a top destination for hunting and fishing. The program includes developing outdoor vacation packages, producing brochures detailing the state's fish and game species, and launching advertising campaigns targeting neighboring states. The bill allocates $2.5 million to fund these efforts.

Supporters of the 'I Love NY Outdoors' program argue that it will boost tourism, particularly in rural areas, by attracting hunters and anglers from neighboring states. They believe the initiative will stimulate local economies, create jobs, and showcase New York's natural resources, enhancing the state's reputation as a premier outdoor destination.

Critics of the program express concerns about the environmental impact of increased hunting and fishing activities, fearing potential overexploitation of wildlife and natural habitats. They also question the allocation of $2.5 million in state funds, suggesting that the money could be better spent on conservation efforts or other pressing needs. Additionally, some worry that promoting hunting and fishing may not align with the interests of all New Yorkers, particularly those who advocate for animal rights.