Prohibits the use of surveillance pricing, directly or indirectly; prohibits the collection, use, retention, or sharing of data to facilitate surveillance pricing; provides exceptions; provides for enforcement by the attorney general; makes related provisions.

The bill prohibits businesses from using surveillance pricing, which is when companies adjust prices based on the data they collect about consumers. It also bans the collection, use, or sharing of personal data to support this pricing strategy. There are some exceptions, and the attorney general will be responsible for enforcing these rules.

Supporters of the bill argue that it protects consumers from unfair pricing practices that exploit personal data. They believe it promotes fairness and transparency in the marketplace, ensuring that everyone pays a fair price regardless of their online behavior.

Critics of the bill may argue that it could limit businesses' ability to offer personalized pricing and discounts that benefit consumers. They might also claim that it could hinder innovation and the use of data analytics in retail, ultimately leading to higher prices for all consumers.