Commercial signs along U.S. Highway 77

Texas Senate Bill 1926, introduced by Senator Adam Hinojosa, proposes to modify existing restrictions on commercial signs along U.S. Highway 77. Currently, a ban exists on commercial signs from State Highway 186 near Raymondville to State Highway 44 near Robstown. SB 1926 seeks to shorten this protected stretch, allowing commercial signs between State Highway 285 at Riviera and State Highway 44 near Robstown. This change aims to provide property owners and local businesses with more opportunities to advertise to passing drivers. ([poliscore.us](https://poliscore.us/2026/tx/bill/2160/sb/1926?utm_source=openai))

Supporters of SB 1926 argue that the current ban on commercial signs along U.S. Highway 77 restricts economic opportunities for local businesses and property owners. They believe that allowing commercial signs in the proposed areas will enable businesses to better advertise their services and events to travelers, potentially boosting local economies. ([poliscore.us](https://poliscore.us/2026/tx/bill/2160/sb/1926?utm_source=openai))

Opponents, including groups like Scenic Texas, express concern that relaxing the ban on commercial signs could compromise the scenic beauty of the highway. They argue that maintaining billboard-free corridors is essential for preserving natural views and attracting tourists, as these areas qualify for federal funding as scenic byways. ([poliscore.us](https://poliscore.us/2026/tx/bill/2160/sb/1926?utm_source=openai))